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Origin of plush toy(毛绒玩具的起源)

布绒玩具设计有着悠久的历史,在很早以前的中国、古罗马等地就出现过布绒玩具的雏形,如布娃娃、布老虎等。最早开始生产现在的这种布绒动物玩具的是德国。

Plush toy design has a long history.Long time ago in China,ancient Rome and some other places,it appeared the plush toys prototype,such as cloth dolls,cloth tigers and so on.The earliest place which start produce currect kind of plush toy is Germany.


史泰福Steiff公司在120年前就开始了真正意义上的布绒玩具设计,现在,史泰福Steiff也是世界上最著名的布绒玩具设计、制造公司。当然,其产品的价格也高的令人咋舌。一件32英寸大小的产品,价格最低都在500欧元以上。到了20世纪,布绒动物玩具家族新添了几个重要的成员:泰迪熊、迪斯尼系列的维尼熊、米老鼠、唐老鸭以及大名顶顶的小狗史奴比、加菲猫等等。从此布绒动物玩具行业蓬勃的发展了起来。

The Steiff company started the real sense of plush toy design 120 years ago.At present,the Steiff company is the most famous plush toys design and manufacturing company.Of course, the price of its products is also high staggering.For a size of 32 inch product,lowest price is more than 500 euros.In the 20th century,plush toy family added a few important members:Teddy bears,Winnie The Pooh,Mickey Mouse,Donald Duck,The dog snoopy,The cat Garfield and so on.

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史泰福毛绒玩具的品牌故事 Brand story of Steiff plush toy

玛格丽特,史黛芙女士 1847年诞生于德国南方小镇Giengen,在一岁半时不幸罹患小儿麻痹症,从此注  定她必须在轮椅上渡过一生,但并没有打倒这位活泼、乐观的小女孩,在1879时即创立了自己的绒布服装店。

Ms Margarete Steiff was born in a southern town Giengen in Germany in 1847.Unfortunately,she suffered from polio when she was one and a half year old.Since then she must be in a wheelchair through the way.However,it didnt knock down the lively and optimistic girl.She founded her own clothing shop in 1879.


    187912月时,在一本名为「Modewelt」的杂志上,玛格丽特女士发现到一个玩具象的版型,她尝试作一些送给朋友,由于颇受好评,渐渐地在1883年时她就发展出一小组毛绒动物系列,加在原有服装展品的目录中。在189333Steiff正式注册,其当时的营业额有40000元马克,工作伙伴则有四位员工,1897年在她哥哥(Fritz)的协助下,员工增加至10位,年营业额更增加至90000元马克。

In December 1879,Ms Margarete found a model of elephant toy in a magazine called "Modewelt" .She tried to make some toys and send them to her friends.Because of the acclaimed,gradually in 1883,she developed a a series of small plush animal toys,which be added in the catalog of garment products.On March 3, 1893,the Steiff company officially registered.At that time,the turnover is 40,000 Mark and she has 4 employees.In 1897,with the help of her brother(Fritz),employees were added to 10 people and turnover were added to 90,000 Mark.


1894Steiff正式进军展览会,而Fritz的儿子-Rihard的加入,更为Steiff开启了新的一页,他根据其在史图加特动物园的素描,设计出头手脚可动的熊及猴子,带着这些新产品,他参加了美国利普兹克展览会,一开始几乎没有人有兴趣。等展览快结束时,一位来自美国的买主-Hermann Berg 代表GeoBorgfledt&Co. 公司,对于这创新的产品相当有兴趣,并当场订购了3000只,可惜的是,这些具有历史里程碑意义的泰迪熊已经无法找到。

In 1894,Steiff officially entered the exhibition.Since Fritz's son -Rihard joined the company, Steiff opened a new page.He designed some plush monkey and bear toys whose heads,hands and feet can be movable based on the Sketch of the Stuttgart Zoo.He brought the new products and attended the United States Lippsk exhibition.At the beginning,few people were interested in the new toys.When the exhibition came to an end,one buyer called Hermann Bergrom from United States who represented GeoBorgfledt& company showed a great interest in the creative products.He ordered 3000pcs on the spot.Its a pity that these historic teddy bear cannot be found now.


    1902年由于美国罗斯福总统的一段趣闻故事,使得绒毛玩具熊有了一真正的名字“Teddy bear”泰迪熊,这让Steiff bears 热潮很快的就能够席卷全美国各地,更将此吹向全世界。制造了年产将近1百万只的Steiff泰迪熊透过世界各国销售至各地!

In 1902,plush toy bear has a real name Teddy bear bacause of an interesting story of President Roosevelt in USA.This let Steiff bears famous in the United States, and popular all over the world.

About 1,000,000 Steiff teddy bears were manufactured and selled to all over the world.


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